Severn Suzuki Article Essay Example for Free

Severn Suzuki Article Essay WE are responsible for our Planet Our planet Is getting more and more dirty. The earth Is full of waste and the temperature Is getting higher and higher. Would n It be nice to live on a clean and comfortable planet, where you can feel the nature with all its beatiful sections. Earth Summit, that is the name of a UN conference in 1992 met in Rio de Janeiro to consider the urgent need for development in developing countries. They are planning, not to destroy the ability of future generations to meet their own needs. Earth Summit wants all people to fix the lifestyle, maybe only a little bit, and save the orld. A girl named Severn Suzuki paid for the trip to Rio herself and wanted to let people think about our Situation with the earth and talked In a public speech to all people. She wants to change the habits of adults and children. Severn says, that she found fish with cancer. Is this the way we want to eat fish? We really have to think of what we can make better in waste seperation. So if for instance plastic is thrown in the sea, the fish will eat the plastic, and we eat the fish. Horrible! Another problem is the buying of unnecessary things. We buy and throw away. Why don t we think of what we really need? In my oplnlon the arguments from Severn Suzuki are still a big problem nowadays. Actually the problems got worse. If the society does not change their lifestyles, maybe we are all killer. Because we killed our children or grandchildren. Firstly the production of plastic and other nonbiodegradable waste increases. And secondly the waste seperation is not important for the people any more, because they do not realize the danger. To sum up we all have to work and clean our planet, f we want to live on the beatlful earth. We can not only use and use and giving nothing back to regenerate, so It Is on our planet.

Great Expectations Essay Example for Free

Great Expectations Essay Great Expectations, a novel by Charles Dickens, was first published in England as a serial in the years 1860 and 61 then later as a novel. It runs to 448 pages in modern paperback. The work is considered to be autobiographical and told in first person as a memoir of the orphan boy, Pip. Dickens’ thesis is moral in nature, saying that love, loyalty and a clean conscience are more important than wealth, social class and ambition. Pip believes he is in love with the Estella, a ward of the rich Mrs. Havisham and seeks to become a gentleman in order to win her heart. He comes to realize his sister and her husband and the convicted criminal, Magwitch, though low in social class, display more character than those he knows of the upper class. Dickens, through his protagonist, advances the idea that nobility is not noble by nature, and one can advance on his own intelligence and work ethic (183). Mrs. Havisham’s family earned their money in commerce but she still represents wealth. Dickens depicts her as a bitter and vengeful old woman, full of hatred for men. She uses Pip and encourages the like-minded Estella to break his heart (60). Pip comes into money and believes that the upper class Mrs. Havisham is his benefactress, which is not true. His money comes from the convict Magwitch who wants to make Pip a gentleman for his own reasons (335). Bentley Drummle, while a minor character, is used by Dickens to show that nobility does not confer morality on a person. Dickens proves his thesis by the relating the callous behavior of the upper classes, compared and contrasted to the kindness of his poor family and the lower classes represented. He produces a litany of noble scoundrels and lowborn citizens with high moral fiber for the reader to consider.

Marketing Strategies Analysis Of Vodafone Marketing Essay

Marketing Strategies Analysis Of Vodafone Marketing Essay This report explores environmental evaluation and marketing strategies analysis of Vodafone. Referring to situational analysis, the SWOT analysis shows several important insights, such as fierce competition, high penetration rate, low differentiation and innovation. After defining two marketing goals, this study discusses marketing strategies of Vodafone from the perspective of marketing mix. Furthermore, there are two significant recommendations for Vodafone including social media and relationship marketing. Table of Content 1.0 Introduction This study will explain environmental evaluation and marketing strategies analysis of Vodafone. Firstly, this study will provide the situational analysis from the implementation of the SWOT analysis. Furthermore, segmentation targeting and positioning facilitates Vodafone to understand different needs of target markets. Secondly, the marketing objectives and goals will be defined and explained. Then, this study will introduce marketing mix to discuss marketing strategies. Finally, the recommendations will be given. 2.0 Situational Analysis This chapter will propose the situational analysis to evaluate the environment of Vodafone. The SWOT analysis including strengths and weaknesses of organisational environment and opportunities and threats of external environment aims to provide the comprehensive understandings of internal and external organisational environment. In the following, this chapter will employ the SWOT analysis to analyse and evaluate the internal and external environment of Vodafone. 2.1 Strengths There are several aspects of Vodafone strengths including brand recognition, emerging markets, solid foundation in major countries, strategic alliances and new service development. For instance, along with the economic recession severely influences the prospect of developed countries, such as European countries, UK, and North America, emerging markets increasingly contribute to the sustainable development of Vodafone. In terms of Table 1, during the period between 2009 and 2011, the annual growth of service revenue in emerging markets is more than 6%. However, there is comparatively slow growth of service revenue in Europe. Most telecom and internet service providers, like Vodafone, increasingly recognised that the exploitation and development of the global market, particularly emerging markets, considerably influence the sustainable development of telecommunications service providing companies partly because of the market saturation of domestic countries. Table 1: Key Revenue Performance Indicators 2009 2010 2011 Service revenue growth (0.3)% (1.6)% 2.1% Data revenue growth 25.9% 19.3% 26.4% Emerging markets service revenue growth 6.4% 7.9% 11.8% Europe enterprise service revenue growth (4.8)% 0.5% Fixed line revenue growth 2.1% 7.9% 5.2% Notes: (*) means that organic growth which presents performance on a comparable basis. Source: Vodafone (2011a, p.13) Furthermore, Vodafone has competitive abilities to develop new telecom service, such as 3G and data service. As Table 1 shown, compared with traditional service revenue growth, the data revenue growth is higher than traditional service revenue. Beside the higher growth of emerging markets and data revenue, the strong brand recognition and strategic alliances of Vodafone contributes to the sustainable development of Vodafone. 2.2 Weaknesses Several aspects of weaknesses, including uncertainty of revenue growth in data service and Euro market, gradually influence the development of Vodafone. For instance, there is a distinctive pattern of telecom service in emerging markets and developed countries. According to Figure 1, this figure implies that there are two significant results on mobile subscribers and penetration rates across regions. Firstly, the developing countries, especially rest of Asia, have over 800 million mobile subscribers, which is considered as the most potential mobile service consumption market. Secondly, compared with developed countries, rest of Asia and world has comparatively low mobile penetration. Hence, Vodafone, known as a pioneer of the global telecommunication service market exploitation and development, concerns its global market exploration. Figure 1: Total Mobile Subscribers and Penetration Rates by Region as of Mid-2007 Source: UMTS Forum (2008, p.6) 2.3 Opportunities Referring to Opportunities of Vodafone, the growth of emerging market and data service and telecom solution for corporates are described as two important opportunities. Firstly, as the previous analysed, the higher degree of mobile penetration in mature markets. Nevertheless, there is a growing space for Vodafone in emerging markets. Hence, emerging markets and relevant areas may gradually benefit the long-term development of Vodafone, since there are more opportunities. Secondly, Vodafone has its own business department for serving corporate client. Compared with consumer market, corporate client has their unique needs on communication and data service. For Vodafone, it not only is an opportunity, but also is considered as a challenge. 2.4 Threats There are several obvious threats facing Vodafone, such as high penetration rate in mature market, and powerful competitors. Firstly, as Figure 1 shown, compared with developing countries, mature markets, such as Europe and North America, have comparatively high penetration rate. In other words, the marketing environment in mature markets is more fierce competition than emerging markets. Secondly, in the UK mobile service market, there are three considerable competitors facing Vodafone, including Everything Everywhere (Orange and T-Mobile), O2 and Three. Everything Everywhere has more than 27.6 million subscribers (Everything Everywhere, 2011), which is separately more than each competitors. This competitor not only has the dominated position in the UK mobile service market, but also has the remarkable performance on international cooperation to explore global market. For example, it cooperating with Everything Everywhere in the UK market serves the Chinese tourists and residents dur ing the tourism period (Everything Everywhere, 2012). The following competitor is O2 that has over 22.2 million subscribers. For O2, it has the remarkable abilities to formulate and implement its well-defined marketing strategies. For instance, it provides the free Wi-Fi service suitable for consumers in McDonalds store (O2, 2012). These competitors exert their powerful influence on the competitive situation of Vodafone. 3.0 Differential Advantage/Competitive Edge This chapter will discuss the differential advantage/competitive edge of Vodafone, including solid foundation of innovation, innovative abilities for improve corporate client performance, and support of strategic alliances and cooperation. Firstly, Vodafone has its solid foundation in the telecom industry. In terms of the amount of the subscribers experiencing the telecommunication service, Vodafone is the second largest mobile telecommunications firm. Currently, Vodafone operates its telecommunications service in over 30 countries, such as UK, Australia, New Zealand, Germany, Italy, and Ireland, and, cooperating with domestic partners to provide telecommunication services in more than 40 countries, including Denmark, Singapore, Thailand, Russia, Finland and Ukraine (Vodafone, 2012a). In terms of Vodafone (2012c), the vision is to be the worlds mobile communication leader-enriching customers lives, helping individuals, businesses and communities be more connected in a mobile world. Secondly, in the corporate client market, Vodafone has its competitive advantages. For instance, Vodafone innovatively provides the TomTom with traffic data service and machine to machine communication solution (Vodafone, 2010). It not only makes traditional telecom service applied to business communication solutions, but also expands its market from consumer market to business client. Thirdly, the strong strategic alliances and cooperation of Vodafone facilitate Vodafone explore international market. For example, in 2011, Vodafone and Conexus created the relationship of strategic alliance for expanding the Asian market (Vodafone, 2011f). In fact, since strategic alliance has considerable abilities to understand local consumer behaviours, business environment and government regulation, these abilities helps Vodafone to effectively formulate and implement marketing strategies in foreign markets. 4.0 Segmentation Targeting Positioning Market segmentation is described as a market with the similar needs and behaviour of consumers. It is considered as a process of an organisation recognising its competitive advantages for serving market segmentation. After implementing strategy of market segmentation, Kotler Keller (2006) argued that target market is based on the understanding of specific needs, qualities and behaviours of market segmentation. In another hand, the determination of market segmentation may specific target market not available to competitors. The targeting and positioning is dedicated to understand what target market wants and how to provide suitable service satisfying their needs. Currently, Vodafone has two major target market including consumer market and corporate market. Referring to consumer market, for instance, young generation consumers, such as university and college students, are more concerned with mobile data service including mobile chat, quizzes, phone games, ticket purchase and others. For this specific target market, Vodafone may provide more discount for young generation consumers to make them become loyal consumers, which consequently benefits the long-term development of Vodafone. For corporate market, Vodafone incline to provide the customised service for specific corporate client, since different corporate clients have their specific needs. 4.0 Marketing Objectives and Goals The marketing objectives and goals contain two detailed orientations including marketing sales performance and marketing communication. Firstly, referring to marketing sales performance, there are several detailed predictors for Vodafone to determine the marketing sales performance in the following five years. In the next five years, the service revenue growth in emerging market should be kept at 20%, and in mature markets at 2%. Furthermore, new services, such as 3G and data service, should experience a considerable development, which should annually increase by 3%. Referring to cost of marketing activities, Vodafone should make more efforts to improve the performance of marketing activities. Secondly, marketing communication not only involves corporate communication and marketing communications, but also concerns branding and the improvement of brand image in the mind of consumers (Pelsmacker, Geuens Bergh, 2010). Hence, evaluating the performance of integrated marketing communication is considered as another important marketing goal for Vodafone. For instance, it may hire professional service consultants to assess the performance of Vodafones IMC from various perspectives, such as consumers attention rate, and frequencies of advertising. Moreover, the feedback from consumers and partners will be used for improve the future performance of IMC. 5.0 Marketing Strategies and Programmes The analysis and evaluation on marketing strategies of Vodafone from the perspective of marketing mix. In terms of Kotler, Armstrong, Saunders Wong (2001), marketing mix is described as an effective marketing analytic tool for determining and marketing products. Therefore, this section will use marketing mix to analyse and evaluate the marketing strategies of Vodafone. 5.1 Product Today, Vodafone has three major business categories including business solutions, personal solutions and branded phones devices (Vodafone, 2012b). The service for business solutions contains integrated communications, mobile solutions, productivity services, voice and messaging, roaming for your business and machine to machine solutions, which aims to provide the efficient communication environment for business and corporate clients. In regard to personal solutions, Vodafone desires to facilitate individual consumers communicate with family and friends through several channels, such as mobile, email, chat, and internet. Furthermore, Vodafone offers the retailing service of branded phones devices. Since there is an extremely similar mobile service among different telecom companies, Vodafone should concern more services beyond communication, such as apps downloads for individual consumers to experience the benefits and funs from smartphone. For corporate client, the technical suppor t and customised service may contribute to successfully attract and maintain corporate client. 5.2 Price From the traditional view, since there is a few telecommunications service providers in a country, this liberalised market particularly facilitates these providers become oligopolies (Cambini Valletti, 2003). These oligopolies have the competitive influence in the pricing decision in comparison with consumers. Along with the application of the internet-based technologies offers more choices for consumers, such as internet chat, consumers increasingly shape their own influence in this market. Nevertheless, Vodafone and its competitors provide the similar service package and prices for consumers. For Vodafone, there are two important price plans containing pay monthly and pay as you go. The plan of pay monthly includes several dimensions for consumer to choose their proper plan, such as plan type, contract length, plan type and monthly cost (Vodafone, 2012d). Hence, the mobile service providers play a critical role in the game of pricing. 5.3 Promotion Promotion, known as integrated marketing communications, plays an important role in the creation and delivery of the persuasive information for consumers and the establishment and enhancement of the interactive relationship between Vodafone and its customers. There are several strategies of integrated marketing communications developed by Vodafone, such as social media, advertising and internet-based platform. Vodafone, like most firms concerning their brand image and their interactive relationship with consumers, focuses on the application of social media. For example, Vodafone adopts Facebook, Twitter, and Yahoo to implement the interactive communication with target consumers. Furthermore, Vodafone establishes the internet-based platform to improve the engagement of consumers in mobile service and communications. For instance, several forums, including Apple forum, BlackBerry forum, HTC forum and others (Vodafone, 2012e), make each specific target market engage in these forums to e xchange feedback and experience on these products and relevant services. 5.4 Place Place is described as the distribution networking facilitating Vodafone effectively deliver services and products for consumers. In fact, the effective distribution networking can help firms to shape their competitive advantages. Currently, there are two major distribution channels developed by Vodafone, including online store and real store. Firstly, Vodafone launched the online store to offer several aspects of mobile products and services, such as mobile phones, accessories, apps downloads and mobile services. The online store can save consumers time and money. Secondly, Vodafone, like O2 and Everything Everywhere, operates real stores to improve customer experience. 6.0 Recommendations This chapter will propose two recommendations for Vodafone to achieve its sustainable development in the long run, including social media, and customer relationship and relationship marketing. The first recommendation on the application of social media concerns the implementation of integrated marketing communications. The second recommendation on relationship marketing contains four aspects to implement relationship marketing, such as service quality, price perception, brand image and value offers. In the following, this chapter will described relevant theories on social media and integrated marketing communications and relationship marketing and propose several detailed practices for Vodafone. 6.1 Social Media Vodafone adopted social media including Facebook, Twitter and Yahoo to enhance the interactive communication with target consumers. From the theoretical perspective, social media is defined as activities, practices, and behaviours among communities of people who gather online to share information, knowledge, and opinions using conversational media (Safko Brake, 2009, p. 6). Furthermore, these two researchers recognised that companies should integrate social media into their process of formulating and implementing marketing strategies. For consumers, social media plays a critical role in personal communication. Individuals enable to create and send their own understandings on Vodafone products and service, including good and bad feedback. However, compared with the traditional communications channels, such as advertising, sponsorship and public relations, Vodafone cannot control the contagion of user-generated information on the negative evaluation on Vodafone mobile services. Hence, it is difficult for Vodafone to manage social media. However, social media provides one of the most important measures, such as word of mouth. From the consumer perspective, the user-generated word of mouth may be more reliable and trusted in comparison with the Vodafone-generated information. For instance, Hanna (2008) stressed that more and more concerns review the online feedback on products or service experience from other consumers, which may exert its influence on their purchasing decision making. Based on the internet platform, individual consumers can share their experience and communicate with each other to become an influential opinion group. Vodafone should concern the development of these similar groups and engage in these groups to obtain their experience and information on products or service. The feedback and experience from consumers can help Vodafone to develop more effective marketing strategies. For the implication of social media for Vodafone, Vodafone should play an active role in the communication with target market under the circumstance of social media. For instance, Vodafone not only uses Twitter to send the information on products and services, but also employs YouTube to deliver the video on the practices of corporate social responsibility, such as social work for local communities. In particular, Vodafone should concern the contagion of the negative information and feedback and effective respond to these feedbacks. Furthermore, the resolution of the negative feedback not only may adjusts the negative attitude of consumers toward Vodafone and its mobile services, but also may recover consumer confidence and contribute to customer loyalty. 6.2 Customer Relationship and Relationship Marketing In terms of Tseng (2007), relationship marketing is described as the contemporary mainstream of marketing thoughts concerned with the establishment and maintenance of the strong relationship between firms and consumers. In this essence, the formulation and implementation of marketing strategies should be based on the comprehensive understanding on the changing needs of consumers. Compared with the traditional marketing thoughts, relationship marketing is more concerned with the long-term customer relationship, which consequently benefits both consumers and firms in the long run. Therefore, Vodafone should concern the building and maintenance of the strong relationship with consumers. In this section, there are several tactics contributing to the implementation of relationship marketing, such as service quality, price perception, value offered (Bansel, Taylor James, 2005) and brand image (Peng Wang, 2006). In the following, this section will explain the application of these four tac tics for Vodafone. Firstly, service quality distinctive from the quality of physical products contains several characteristics, such as intangible and produced and consumed simultaneously (Gronroos, 2000). Since service quality can be perceived by each consumer, each consumer may have different perception on the similar service quality. Hence, the trusted relationship between the frontline service employees and consumers plays a critical role in the enhancement of the perceived service quality. If consumer can perceive the superior service quality through the communication with the frontline service employees, the satisfied consumers can become the loyal consumers dedicated to the long-term mutual relationship with firms. Hence, Vodafone should concern the improvement and development of the frontline service employees to enhance the perceived service quality. Furthermore, there are various measures to improve the perceived service quality, such as service design and development and improvement of store environment. Secondly, price perception is more sensitive for consumers, since it considerably affects the final decision on purchasing behaviours. If consumers perceive the price beyond their expected, the higher price perception may exert its negative influence on their purchasing decision (Peng Wang, 2006). In terms of Cheng et al. (2008), there are two important dimensions determining the price perception, including reasonableness of price and comparison from competitors. For Vodafone, it should improve service quality to make consumers perceive the reasonableness of this price, but also concerns the fluctuation of prices developed by the competitors. Based on the fluctuation of prices developed by the competitors, Vodafone should evaluate the competitive situation and service of the competitors and make the reasonable decision to cope with the potential price war. Thirdly, referring to brand, Gronroos (2000) described brand as not first built and then perceived by the customers. Instead, every step in the branding process, every brand massages, is separately perceived by customers and together add up to a brand image, which is formed in customers minds (p.287). Hence, the building of brand image not only aims to marketing physical products and services through the predicted role of brand image, but also is involved in the sustainable development of a firm. For Vodafone, it is necessary for Vodafone to build and enhance the brand image of Vodafone. There are several detailed measures for Vodafone, including marketing communications and corporate social responsibility. The marketing communications measures contain advertising, sponsorship, and social media to enhance the brand image in the mind of consumers. In particular, the implementation of corporate social responsibility will significantly contribute to the building and enhancement of brand image of Vodafone, since most consumers believe that the practices and behaviours of corporate social responsibility can influence brand image in their mind and purchasing decision. Fourthly, value offers is that consumers will evaluate the value and cost of products and services. If consumers believe that they obtain value beyond the cost of products and services, they incline to purchase this product or service and produce customer satisfaction. According to Ravald Gronroos (1996), service providers should create and deliver the superior value for consumers through the enhancement of value offers, which consequently contributes to the improvement of customer satisfaction and customer loyalty. For Vodafone, it should concern the creation and delivery of value offers. 7.0 Conclusion This report discusses three major issues of Vodafone including environmental evaluation, marketing strategies and recommendations. Referring to the SWOT analysis, there are several important insights, such as fierce competition, high penetration rate, low differentiation and innovation. After defining marketing objectives, marketing mix will be used for explaining marketing strategies of Vodafone.

The Elegant Universe :: essays research papers

Part I: The Edge of Knowledge Chapter 1: Tied Up with Strings This is the introductory section, where the author, Brian Greene, examines the fundamentals of what is currently proven to be true by experimentation in the realm of modern physics. Green goes on to talk more about "The Basic Idea" of string theory. He describes how physicists are aspiring to reach the Theory of Everything, or T.O.E. Some suspect when string theory is completely understood that it might turn out to become the T.O.E.Part II: The Dilemma of Space, Time, and Quanta Chapter 2: Space, Time, and the Eye of the Beholder In the chapter, Greene describes how Albert Einstein solved the paradox about light. In the mid-1800's James Maxwell succeeded in showing that light was actually an electromagnetic wave. From this he concluded that light always travels at the speed of light. It never slows down. Einstein asked the question: "What happens if we chase after a beam of light, at light speed?" From reasoning based on Newton's laws of motion, one can assume that the light would appear stationary. But according to Maxwell's theory, light cannot be stationary. Einstein solved this problem through his special theory of relativity. Greene continues with his explanations of the special theory of relativity.Chapter 3: Of Warps and Ripples Green begins the chapter by describing "Newton's View of Gravity" and continues by discussing the incompatibility of Newtonian Gravity and Special Relativity. The author also talks about how Einstein discovered the link between acceleration and the warping of space and time. Greene also discuses the basic aspects of General Relativity. He later points out how the two theories of relativity effect black holes, the big bang, and the expansion of space.Chapter 4: Microscopic Weirdness This chapter describes, in detail, the workings of quantum mechanics. The author tells of how waves are effected by quantum mechanic. He also discusses the fact that electromagnetic radiation, or photons, are actually particles and waves. He continues to discuss how matter particles are also matter, but because of their h bar, is so small, the effects are not seen. Green concludes the quantum mechanics discussion by talking about the uncertainty principle.Chapter 5: The need for a New Theory: General Relativity vs. Quantum Mechanics This chapter compares the theory of general relativity and quantum mechanics. It shows that relativity mainly concerns that microscopic world, while quantum mechanics deals with the microscopic world.

Sociology and Disabilities :: Sociology Essays

â€Å"If the technology became available for the deaf to hear completely, would you want your deaf child to have this technology?† It is every parent’s dream for their child to grow up healthy and happy. There are so many children in the world that do not have the ability to hear, and it is a horrible thing. Many would think it wrong for a parent to not want to give their child the gift of sight. If I had a child that was deaf, I would do everything in my power to help them get their hearing. If the technology was there to fix this disability, why wouldn’t anyone want their child to have it? â€Å"840 babies are born with a permanent hearing loss every year.†(NDCS of UK). This is a horrible number to hear, that so many children will never be able to hear. If there was any technology able to restore a child’s hearing it would be a shame if the parents didn’t get it. â€Å"Deaf children face tremendous difficulties learning to read, write and communicate with the hearing world around them.†(NDCS of UK). Not only would you be giving your child the gift of hearing by using this technology, but you will also help child to be able learn on the normal level of other children.   Ã‚  Ã‚  Ã‚  Ã‚  It is also true that we can change and enhance our body features through elective cosmetic surgeries. Many people choose to undergo these surgeries because they are unhappy with their appearance. I feel that these procedures are unnecessary, and that you shouldn’t undergo surgery unless you need it for your health. I believe that people go through these procedures purely because they have low self-esteem. Society tells them that there is something wrong with their body, and they feel that they need to change it to fit in. I think that this is a way to see if someone is truly happy with themselves, as we all should. No one is perfect, so no one should try to be it. It’s just a waste of time and money on their part all so they can fit in, which I think is pathetic. It is always a risk to undergo surgery, and there is no reason to put yourself in unnecessary risk. I think that it is ridiculous to put yourself through something like that. If I had a ten year old dark-skinned African American daughter who wanted blue contact lens, have her skin chemically lightened, and straighten her hair, I definitely say no.

Theories addressing learning styles Essay -- essays papers

Theories addressing learning styles There are several different learning styles and theories about approaching them. Some students learn better through one or more of the learning styles than another. As Rita Dunn of St. John’s University says, â€Å"A students best â€Å"modality† for learning may be visual, auditory, or tactile, according to the speakers†(Walton,1991). An auditory learner may learn better through hearing material spoken. A visual learner learns better by reading instructions to himself. And finally, a tactile learner will usually learn most effectively when they are able to use models or things that they can touch or manipulate. Technology supports these three learning styles; auditory, visual and tactile. Animated graphics of computer software support the needs of visual learners. Not just in a regular classroom can children benefit through visual aids, but also in a music classroom. Amy Casey, a former elementary teacher in the Kansas City school district said, â€Å"My exper iences in my own classroom have proven that integrating technology into the music curriculum entices students to actively engage in learning† (2005). Setting up music centers in a classroom allows students to learn to use technology in various ways. Children are able to learn how to read music or learn the piano keys with the use of a computer. Students who excel through auditory learning may use technology so regularly they do not realize how beneficial it is to them. Auditory learners may prefer to listen to a book on tape or sing a song about numbers or multiplication facts. These are all ways to reach out to the auditory learner in a classroom. Technology in the classroom also enhances the skills of tactile learners with the use of a keyboard o... ... from the World Wide Web:http://search.epnet.com Serim, Ferdi. Building Virtual Communties for Professional Development. www.ed.gove/technology/futures/serim.html Schank, Roger. Futureperspective- A vision of Education for the 21st Century. www.thejournal.com/magazine/vault/A2598.cfm www.aten.scps.kl2fl.us www.nces.ed.gov/quicktables/details.asp?key1069 Fine, L. (January, 2002). Writing takes a digital turn for special-needs students. Education Weekly. Retrieved April 22, 2005 from the World Wide Web: https://www.edweek.org/ew/articles/2001/01/30/20wordte ch.h21.html?querystring=assistive%20technology Walton, S. (November, 1991). Experts urge teachers to adapt to students’ learning styles. Education Weekly. Retrieved April 22, 2005 from the World Wide Web: http://www.edweek.org/ewarticles/1991/11/23/20wordtechh21.html

Brian Thorne Counselling Review

Louise, a young woman, presented to Brian Throne with a great deal of physical and mental pain and had been subjected to cyclical depression for a umber of years, usually occurring during the month of February. Before providing details under a number of skills subheadings I would like to make a general comment on Throne's capacity to summaries that which had been said by Louise at various stages throughout the session.A common criticism of the person-centered approach is that it is merely re-hashing what the client has Just said, resulting in a very slow and not very dynamic process, Brian Throne shows here how both reflection and summarizing can have very quick and positive impact on the client, when carried out tit skill. When Throne summarizes he manages somehow to add an extra layer of understanding and complexity to his summary. Which seems to allow the client to not only agree but open to further exploration.At one point during the session, Louise physically changes her posture and facial expression when Throne managed to not only reflect what had just been said but also added a layer of meaning that seemed hidden to the client. It is as if his reflection and summarizing has a synergistic and additive affect. In one particular instance he does this with a single word, ‘Personae? [22:01]. On other occasions he deftly follows his summaries with a gentle probing and allows the client enough silence and space to contemplate on what has been said and subsequently offer a reply.I can only hope that someday I can apply even a tiny fraction of the skill shown by Brian Throne. Attending and Active Listening I have combined examples of these two skills since as Throne seamlessly applies these skills throughout the session. His body language, which includes a forward- leaning posture, mirroring of Louse's facial expressions and genuine laughter at the appropriate times, all show a counselor staying in the present moment with his client throughout. He frequentl y verbalizes that he understands what she is saying and follows this up with impressive reflection and summarizing.Reflective skills Although Throne applies this throughout I have chosen a particular time [37:38], which I believe is a good example of this skill. Throne says ‘It doesn't seem genuine to you to plan anything? ‘ he Is asking this question since Louise describes how she has learned to adopt strategies in order to cope socially. She has done this for so long hat she is no longer sure which is the real her. She is taken aback by this summary and Throne Immediately states that he Is merely ‘holding it up to you'.Although this almost literal example of reflecting skills, I believe it is very apt. Being Concrete Louise finds it difficult to start the session and Throne Immediately Jumps in to Empathy When Louise describes her constant planning and strategist for every social situation, Throne replies with ‘That's so wearying? [23:38]; this to me is one of many obvious displays of empathy, which almost always get a positive response from the linen. Probing Throne probes throughout, always in a gentle and non threatening way.These probes are almost always preceded by a brief summary and/or reflection. A very good example of this is when Throne asks Louise Why did you want to drink alcohol on the train? [27:07]. Asked by another counselor, this question might elicit a defensive response but Louise tentatively supplies an answer, which is subsequently expanded on after more gentle probing. Feedback When Louise asks Throne why he asked the question about why she wanted alcohol n the train, he provides succinct but gentle feedback, which allows the session to enter a new area.He replies by saying ‘Because it seemed to me that you wanted to escape. ‘ [28:17]. Conclusion There are other examples of the skills described above throughout the session but I have tried to include the ones I felt allowed for a deeper relationship b etween counselor and client. I enjoyed this session very much and it has focused my attention on the skills required to help our clients acquire a greater awareness of themselves and their environments.